Marketing Plan to Sell Your Home
Thinking of selling your ChicagoLand home? Our expertise and experience in valuation and consulting puts us "Above The Crowd" in helping you price your home competitively. It's been said that 80% of the marketing that Realtors® do is actually done (or not done), when they price the property. In reality it wastes everyone's time and money to market and advertise a property that is not priced competitively. That's not to say that some sellers, particularly FSBO's, don't leave money on the table by under pricing their home, but it's overpricing we see more often. In fact, significantly overpricing your property just to "see what happens", often results in an extended marketing period that ends up costing you money. If you're serious about selling, please take the time to price your home competitively.
I will, in my role as a Re/Max Experts Associate, consult with you on the most appropriate list price and marketing strategy for your specific circumstances. Being both competitive and aggressive requires some marketing strategy. I will analyze current statistics like the sales price/list price ratio in your neighborhood, days on the market, prices, price trends, competition, and develop a personalized marketing strategy for your specific property.
Given these trends, it's no wonder that more and more newspapers, i.e. the Chicago Sun-Times, Chicago Tribune, Pioneer Press and Daily Herald have actually stopped printing the Real Estate Section of their paper altogether; home buyers are simply looking there less and less. Consider these statistics on newspapers: According to The Newspaper Association of America, in 2008 newspaper ad revenues declined 17.7%. The continued decline in newspaper ad revenues and readership basically reveals the fundamental shift in consumers' choice for the delivery of information. The point is this: To put your listing in front of today's home buyers, your Realtor® has to have an intense and effective internet strategy, not a classified ad in the paper.
By driving your listing to over 80 of these critical web portals like Realtor.com, Remax.com, Google.com, MSN.com, Yahoo.com, Illinoisproperty.com, etc., you are assured of the most intense online exposure of any real estate broker in our market. On Realtor.com, for example, which is the #1 real estate web site based on traffic, all of our listings are "enhanced". This marketing upgrade allows us to add up to 25 photos, eye-catching headlines, enhanced descriptions, open house notices, etc., making your property much more visible, more appealing and "stickier" to potential buyers. Only a fraction of Realtors® do this because this marketing upgrade costs money. We do it because it delivers results.
We also enhance your listing on Remax.com, another of the most-searched real estate web sites that also offers a wealth of property information to potential buyers and, of course, we feature your property here on our home page. All of our listings are marketed with virtual tours, another media component buyers look for. Increasingly, Social Networking is also becoming an important component of effective marketing, and we are active in all the right places: Facebook, Twitter, LinkedIn, and many others. We also publish several ChicagoLand Real Estate blogs that we use to publish your listing by way of viral marketing.